Eastern Air Lines Walt Disney World Resort Brochure (1980)

This twenty-four-panel brochure, sponsored by Eastern Air Lines, the official airline of Walt Disney World, provides an overview of the resort, as it stood in 1980. Several other Central Florida attractions are also previewed, with the prices and details of a number of vacation packages outlined throughout.

Walt Disney World’s partnership with Eastern Air Lines lasted for sixteen years, from the resort’s opening in 1971 through 1987 (the airline itself dissolved in 1991). The company’s presence in many of the park’s early ad campaigns, as well as in the Magic Kingdom itself with their own sponsored attraction, ensured their association with the park in its first decade-and-a-half and would remain a part of the vacation memories of many who visited during those years.


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