This 1960 Disneyland main-gate map, which succeeds the 1958 version (no 1959 version is known to exist), features an updated style and color-scheme. The identifying year and copyright information for Walt Disney Productions (the s has returned: see 1958 version) can be found on the back panel with a printing date of 6-60.
The front cover now features five cartoon figures, each dressed in representative garb of the various lands of the Magic Kingdom. The “Welcome to Disneyland” headline is retained and the paragraph of introductory text lengthened.
All of us at Walt Disney’s Magic Kingdom hope that your visit today will be a happy and memorable experience for you and your family. Your enjoyment of this and future visits is the first consideration of all Disneylanders. For an introduction to the Magic Kingdom, we suggest that you take a few moments now to look over this folder. As you explore Disneyland keep it handy for reference. The information it contains has been prepared to help make your visit as pleasant an experience as possible.
HAVE A HAPPY DAY!
– The Disneyland Staff
The inside panels of the now tri-fold brochure hold an updated map, but one that is more reminiscent in style to that of the main-gate brochures pre-dating the 1958 version. For the first time, a comprehensive list of park attractions can be found, categorized by land. Both the Walt Disney dedication-speech excerpt and the map-key have been removed.
YOUR GUIDE TO THE MAGIC KINGDOM:
MAP OF DISNEYLAND USA
ADVENTURELAND: Rivers of the World Jungle Boat Cruise
FANTASYLAND: King Arthur Carrousel; Sleeping Beauty Castle; Midget Autopia; Mickey Mouse Club Theatre; Casey Jr. Circus Train; Dumbo Flying Elephants; Mad Tea Party; Peter Pan Flight; Storybook Land Canal Boats; Motor Boat Cruise; Alice in Wonderland; Mr. Toad’s Wild Ride; Snow White’s Adventures; Skyway to Tomorrowland; Fantasyland Autopia; Matterhorn Boblseds
MAIN STREET: Main Street Horse Cars; Main Street Cinema; Horse-Drawn Surreys; Fire Engines; Horseless Carriages; Omnibus; Shooting Gallery-Main Street; SF & D Excursion Train; SF & D Passenger Train; SF & D Freight Train
TOMORROWLAND: Art of Animation; 20,000 Leagues Exhibit; Tomorrowland Autopia; Skyway to Fantasyland; Astrojet; Submarine Voyage; Monorail Trains; Moon Rocket
FRONTIERLAND: Mine Train Through Nature’s Wonderland; Indian War Canoes; Mike Fink Keel Boats; Shooting Gallery-Frontierland; Tom Sawyer Island Rafts; Columbia; The Mark Twain; Pack Mules through Nature’s Wonderland
The final two panels of the brochure include a listing of the park’s no-admission shows and exhibits, information on personal services for visitors, and a brief overview of the park’s available food options.
There is one addition to the list of show and exhibit offerings (Bell Telephone System in Tomorrowland) and two deletions (Kaiser Aluminum and Richfield Diorama, both in Tomorrowland, as well). Also, the wording in various attraction descriptions has been revised.
SPECIAL SHOWS AND EXHIBITS
Your Disneyland admission includes…access to the four “lands” and Main Street and the many shows and exhibits sponsored by nationally famous companies and presented free of charge within these areas.
On MAIN STREET you’ll find these fascinating permanent exhibits:
Eastman Kodak—Display of photographic equipment and free photo information.
North America Companies—Complete Tourist Information and Registration Center at “Carefree Corner.”
Upjohn Pharmacy—A detailed and accurate re-creation of an 1890 era “drug store.”
Swift’s Market House—The General Store of Grandfather’s day, complete to package goods and party line wall telephones.
Wurlitzer Music Hall—Display of pianos and organs and daily organ concerts.
Yale & Towne—An informative display of the locksmith’s art, from earliest times to the present.
In FRONTIERLAND be sure to see:
Pepsi Cola Golden Horseshoe Revue—A way-out-west variety show with comedy, singing and dancing.
In TOMORROWLAND look for:
Monsanto’s House of the Future—“Years ahead” home shows the uses of plastics in the home of the future.
Bell Telephone System—“America the Beautiful” shown in the unique Circarama film process, and the story of communications.
Crane Company—“Fun with Water” and the Bathroom of the Future.
Dutch Boy—The Color Gallery of paints.
Monsanto Hall of Chemistry—Exhibit shows chemistry’s contributions to tomorrow’s life.
Additions to the list of personal services, not mentioned in the former main-gate map, include the Strollers and Wheel Chairs section, while the section on Public Telephones has returned following its absence in the 1958 version. The wording of the other sections has been updated, as well.
TO MAKE YOUR VISIT MORE ENJOYABLE:
You may obtain general information about Disneyland at City Hall on Main Street or from any Disneyland Security Officer. Information about public transportation schedules and other Southern California points of interest is available at North America Companies Carefree Corner on Main Street.
Pablum Baby Foods provides free disposable diapers and foods for infants on East Plaza Street. Facilities are also available for preparing formula and warming bottles. Baby sitting is NOT available.
Stollers and Wheel Chairs:
Strollers and wheel chairs are available at a nominal rental for the day, at the east side of Town Square near the Main Entrance.
Located to the right of and outside the Main Entrance. You may leave your pet in an airy, individual enclosure at a cost of 25 cents for the day. The charge includes a choice of Ken-L-Ration pet food “dinner.”
Facilities for the care of children separated from their parents are maintained at the end of East Plaza Street. The matron in charge will assist you.
Registered Nurses are on duty in the First Aid Center, adjacent to the Lost Children’s facility, end of East Plaza Street. Doctor and ambulance are available in emergencies.
Postage Stamps and Mail Service:
Stamps are available in vending machines located in each of the lands. Mail boxes for cards and letters are located throughout Disneyland. There is NO United States Post Office station located within Disneyland.
Located in each of the lands. Ask a Disneyland employee for the location of the one nearby.
Bank of America provides service at its Town Square location every day Disneyland is open, including Saturdays, Sundays and Holidays.
Facilities for checking baggage in Town Square, next to the Fire Station.
Located in each of the lands. Any employee will direct you to the nearest one.
The list of food offerings includes two re-classifications from the previous map (1958), one addition, three deletions, and an added location key for determining a particular restaurant’s whereabouts: (1) Main Street (2) Adventureland (3) Frontierland (4) Fantasyland (5) Tomorrowland.
Hills Bros. Coffee House and Garden (1)
Dairy Bar (Tomorrowland)
Puffin Bakery (Main Street)
Refreshment Centers (Frontierland, Railroad Station, Adventureland, Fantasyland)
Aunt Jemima’s Kitchen (3)
Casa de Fritos (5) [errantly listed as being located in Tomorrowland]
Your Guide to Food and Refreshments at Disneyland:
You will find every type of food service available within the Park or at the Disneyland Hotel, opposite the Main Auto Exit. Here is a complete listing of these facilities for your information and guidance:
LIGHT FOOD AND SNACKS
Carnation Ice Cream Parlor (1)
Chicken of the Sea Pirate Ship (4)
Food Centers (4)
Hill Bros. Coffee House and Garden (1)
Oaks Tavern (3)
Pepsi Cola’s Golden Horseshoe (3)
Plaza Gardens (1)
Silver Banjo Barbecue (3)
Space Bar (5)
Yacht Bar (5)
Coca Cola Refreshment Corner (1)
Malt Shop (3)
Nesbitt Orange Drink Center (3)
Welch Grape Juice Arbor (4)
Red Wagon Inn (Restaurant) (1)
The Pavillion (Cafeteria Style) (1)
Chicken Plantation (3)
Gourmet Restaurants, Disneyland Hotel
Aunt Jemima’s Kitchen (3)
Casa de Fritos (5)
This Disneyland main-gate map ushers in the decade with a new look and style for the brochure, documenting the addition of even more new attractions and making it a highly-sought-after piece of ephemera from the park’s sixth summer of operation.
VALUE: The 1960 map is a common version, appearing regularly on the market. Still, as an early park collectible, it consistently garners around $20.