Disneyland New Attractions Flyer (1958)

This 1958 flyer was distributed to Disneyland guests in promotion of the park’s three newest attraction offerings during its fourth summer of operation.

The flyer features the headline, “See and Enjoy…Disneyland’s Newest Attractions,” and includes both artwork and descriptions of the Sailing Ship Columbia, Alice in Wonderland attraction, and Grand Canyon Diorama. The diorama, an addition to the Santa Fe and Disneyland Railroad, officially opened in March of that year, while both Alice in Wonderland and The Columbia debuted in June. Below the attraction descriptions can be found a brief informational section on ticket-book prices, as well as the 1958 Walt Disney Productions copyright.

THE COLUMBIA in Frontierland

 

Replica of the first American vessel to sail ’round the world…three-masted and fully rigged…the first sailing ship of its kind built in more than 100 years…a thilling [sic] voyage of exploration on the Rivers of America in Frontierland!

 

ALICE IN WONDERLAND in Fantasyland

 

An exciting new attraction in “the happiest kingdom of them all”…travel “down the Rabbit Hole” to see Alice’s thrilling dreams come to life…through the Oversize Chamber and the Upside Down Room…visit the Mad Hatter and his wild Tea Party…the March Hare, Cheshire Cat and White Rabbit…experience the astounding adventures from this famous story!

 

THE GRAND CANYON

 

One of the wonders of the world recreated for your enjoyment…see the Grand Canyon at beautiful sunrise and sunset…during a spectacular thunder and lightning storm…view mountain lions, deer, wild turkeys and birds…and an Indian cliff dweller village…all inside the world’s largest Diorama!

 

BOARD TRAINS AT ALL DEPOTS: MAIN STREET—FRONTIERLAND—FANTASYLAND—TOMORROWLAND

 

Three elegant trains take you on a scenic tour around Disneyland…climaxed by the majestic 306-feet long Grand Canyon Diorama…board the new Excursion train…the deluxe Passenger train…or the fast Freight…all on the Santa Fe & Disneyland Railroad!

 

Important! For your convenience you may purchase either Big 10 or Jumbo 15 Ticket Books, minus admission, at Ticket Booths in all the Lands, the Penny Arcade on Main Street, and Souvenir Stands.

 

REMEMBER! Disneyland Ticket Books offer BIGGEST SAVINGS AND MOST CONVENIENCE!

 

Jumbo 15 – Child $2.75 – Junior $3.05 – Adult $3.35

 

Big 10 – Child $1.75 – Junior $2.05 – Adult $2.35

 

(THESE TICKET BOOKS DO NOT INCLUDE MAIN GATE ADMISSION!)

The first attraction on the list, The Columbia, came about when Walt Disney decided the Rivers of America would present a more appealing scene with the addition of a second vessel (the Mark Twain River Boat already making daily trips around the circuit). Disneyland construction manager (and former navy admiral) Joe Fowler was tasked with the project and selected the historic Columbia Rediviva as the model for the ship. Together, he and architect Ray Wallace designed the plans for the 110-foot-long ship that would be christened on June 4, 1958, and which still sails the Rivers of America to this day.

The Alice in Wonderland attraction, based on the 1955 animated film of the same name, was originally planned as a walk-through to be completed by the park’s opening. Budget constraints, however, pushed back the timeline, and the concept eventually received the dark-ride treatment. Disney Legend Claude Coats was instrumental in developing the memorable sets throughout the attraction.

Coats also designed the Grand Canyon Diorama segment of the Santa Fe & Disneyland Railroad, which had opened to guests in the Spring of 1958, and featured a memorable natural scene, set in the canyon’s south rim, complete with native flora and fauna.

This unique collectible from what was only the park’s third full year of operations marks the introduction of three new additions to Disneyland, all of which have stood the test of time and continue to entertain guests each and every day in the “Happiest Place on Earth.”

VALUE: $ 20

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