Walt Disney World Opening Day Ticket Book (1971)

This original adult ticket book from October 1971, as indicated by the date-stamp on the inside cover, features examples of Tickets A-E, as well as the detached Transportation Ticket.

The ticket has a listed purchase price of $5.75 and would have entitled its holder to eleven “adventures,” spread across twenty-eight different attractions, grouped in the following lettered categories (based on degree of “thrill”):

E COUPON (1 of 4 remaining)


Fantasyland: It’s a Small World; 20,000 Leagues Under the Sea (Submarine Voyage); The Mickey Mouse Revue


Adventureland: Jungle Cruise; Tropical Serenade


Liberty Square: The Haunted Mansion



D COUPON (2 of 3 remaining)


Main Street: WDW Railroad Trains/Grand Circle Tour


Tomorrowland: Skyway to Fantasyland; Flight to the Moon


Fantasyland: Skyway to Tomorrowland


Frontierland: Country Bear Jamboree


Liberty Square: The Hall of Presidents; Adm. Joe Fowler River Boat



C COUPON (2 of 2 remaining)


Tomorrowland: Grand Prix Raceway


Fantasyland: Dumbo, the Flying Elephant; Peter Pan’s Flight; Snow White’s Adventures; Mr. Toad’s Wild Ride; Mad Tea Party


Frontierland: Davy Crockett’s Explorer Canoes



B COUPON (1 of 1 remaining)


Main Street: Main Street Cinema


Frontierland: Frontierland Shootin’ Gallery; Mike Fink Keelboats


Adventureland: Swiss Family Island Treehouse



A COUPON (1 of 1 remaining)


Main Street: Omnibus; Horse Cars; Main Street Vehicles


Fantasyland: Cinderella’s Golden Carousel

The coupon ticket-book system, which had existed at Disneyland since shortly after its opening in 1955, was eventually phased out at both parks beginning in the late 1970s with alternative “unlimited ride” options offered concurrently. By the early 80s, the ticket books were no longer available for purchase at all.

In addition to the coupons themselves, the inside cover of this first-generation WDW ticket book provides a checklist of all attractions, as well as a note of explanation on use of the Transportation Ticket, while the back cover features both the Magic Kingdom and ticket-book logos and pricing information, as well as the all-important date-stamp and Globe Ticket identification marks. The front of the booklet displays the following introductory text:

Welcome to Walt Disney World and The Magic Kingdom


We hope that you and your family will enjoy your stay in the Vacation Kingdom here at Walt Disney World. A multitude of Recreational-Leisure activities is yours to enjoy. This Ticket Book is your Passport to many wonderful adventures in the Magic Kingdom. May your stay be a pleasant one and may you return and visit us again soon.


Walt Disney Productions

In a brand-new, unused ticket book, the introductory coupon would have been covered by an attached Transportation Ticket, as well as a Magic Kingdom Main Gate Admission Coupon, for initial entrance into the park.

This earliest example of the famed attraction-coupon ticket books from Walt Disney World makes for a rare and memorable collectible from a bygone era in the company’s (as well as the theme-park industry’s) history.

5 thoughts on “Walt Disney World Opening Day Ticket Book (1971)

    1. Hi Patricia,

      Those would date back to 1974 or 75, depending on whether you’ve got the 8-Adventure or 10-Adventure versions. The Magic Key booklets generally don’t go for as much money, one reason being because of the more generic-looking coupons inside rather than the individually lettered, colored, and staggered coupons that most people associate with the vintage ticket books. Depending on the condition and how many coupons remain intact, I would say $20 a piece is probably a high estimate of what you could get out of them.

      Thanks for stopping by!


  1. I was there, October 2nd.1971,it was their Grand Opening! I was 17 years old. I distinctly remembering the total ticket price was 7$.That got you admitted to the Magic kingdom and included lettered tickets for the different attractions.


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